Digital Marketing Engineer/Expert at iHUB

Position Title: Digital Marketing Engineer/Expert

Location: Coimbatore

Job Type: Full-time

Experience Level: Mid to Senior

Job Summary: We are looking for a skilled Digital Marketing Engineer/Expert to join our product office team under the guidance of project managers. The ideal candidate will be responsible for developing and executing digital marketing strategies to enhance iHUB’s online presence and drive customer engagement.

Key Responsibilities:

• Develop and implement digital marketing campaigns across various channels, including social media, email, SEO/SEM, and display advertising.
• Analyze campaign performance data and optimize strategies based on insights.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with cross-functional teams to create compelling content for digital platforms.
• Monitor and manage iHUB’s online reputation and brand presence.
• Stay up-to-date with digital marketing trends and tools, recommending and implementing improvements.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• 4+ years of experience in digital marketing, with a focus on strategy development and execution.
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills and proficiency in tools such as Google Analytics, AdWords, and SEO tools.
• Excellent written and verbal communication skills.
• Creative thinker with a data-driven approach to problem-solving.
• Experience in B2B tech industry marketing is a plus.

Preferred Skills:

• Certification in digital marketing (e.g., Google Ads, Facebook Blueprint).
• Familiarity with CRM software and marketing automation tools.
• Ability to work effectively in a fast-paced, team-oriented environment.

Benefits:

• Competitive salary (Industry Standard: 8-20 LPA) and performance-based bonuses.
• Health insurance and wellness programs.
• Opportunities for professional development and career growth.
• Flexible working hours and remote work options.
• Collaborative and innovative work environment.
  
  

Comparison with Similar Roles at MNCs

1. Google:
   • Role: Digital Marketing Specialist
   • Focus: Developing and executing digital campaigns, analyzing data, and optimizing strategies.
   • Requirements: Strong analytical skills, proficiency in digital marketing tools, and creative problem-solving.
   • Benefits: Comprehensive with opportunities for career growth and professional development.
2. Microsoft:
   • Role: Digital Marketing Manager
   • Focus: Strategic planning, campaign management, and cross-functional collaboration.
   • Requirements: Experience in digital marketing, strong communication skills, and ability to drive results.
   • Benefits: Competitive salary, health benefits, and extensive resources for skill development.
3. Amazon:
   • Role: Digital Marketing Specialist
   • Focus: Executing digital marketing strategies, analyzing performance metrics, and optimizing campaigns.
   • Requirements: Proficiency in digital marketing tools, data-driven decision-making skills, and creativity.
   • Benefits: Stock options, comprehensive health coverage, and opportunities for advancement.